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United Airlines and Amadeus dissolve Altéa contract with $75M payment
United Airlines and Amadeus officially dissolved their long-stalled contract to migrate the airline’s internal reservations system to the Amadeus Altéa platform from Travelport’s Apollo system. United...
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Delta Air Lines seeks to become less pushy on fees
Delta Air Lines sees an annual $1 billion revenue opportunity in ancillary services such as Economy Comfort seats and Sky Priority services, and the carrier wants to become less pushy about fees....
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Delta Air Lines reverses course after US soldiers post video about bag fees
Delta Air Lines increased its free-checked bag allotment from three to four for U.S. military flying on orders after two soldiers returning from Afghanistan posted a video on YouTube a day earlier...
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Inside social media at Delta Air Lines — a behind the scenes look
It’s every travel brand’s social media worst nightmare: A video goes viral putting the company in a sour light. Such was the case for Delta Air Lines June 7 when U.S. soldiers returning from...
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Transforming Delta.com from an ATM machine into part of a digital experience
The truth can now be told — Delta Air Lines has no website strategy. Instead, the airline has a digital strategy covering the website, mobile, Facebook, airport kiosks and even gate information...
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Delta and Travelocity reach new distribution agreement
UPDATE: After publication of the initial post below, spokespeople for Delta Air Lines and Travelocity confirmed they recently signed a new distribution agreement. The original post follows: Don’t...
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Delta Air Lines under fire for Saudi Arabian Airlines SkyTeam membership
Update June 28: Rabbi Jason Miller, the author of the June 23 Huffington Post article, “Delta Adopts Saudi Arabian Airlines’ No-Jew Policy,” wrote another article June 27, stating the headline of the...
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Delta launches LivingSocial deals, Expedia loves Groupon
Delta Air Lines began offering travelers LivingSocial deals specific to their flights and trip dates, enabling travelers to sign up for them through the MyTrips portion of Delta.com. This is...
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Delta increases share by squeezing online travel agencies and metasearch
Delta.com is making strides in increasing its share of ticket sales as the airline’s tough-guy approach with online travel agencies and metasearch engines seems to be working. In fact, officials say...
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Social media strategy: Expedia apologizes and engages
How do you protect your company’s online reputation in social media? It’s easy — apologize and engage. That seems to be a tack taken by an increasing number of travel companies, including Expedia.com...
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Delta Air Lines brings Wi-Fi to regional jet service
With what Delta Air Lines claims as a “first” today, perhaps Wi-Fi on commercial regional jets will play catch-up with mainline service. The airline says this morning’s Delta Connection flight #5356...
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Social travel: Gogobot gets $15M, new Delta Air Lines app on Facebook
A lot of people, including investors in Gogobot and Delta Air Lines management, are betting on social travel — or at least playing around with it. Gogobot, a social travel-planning site, announced...
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Delta Air Lines goes mobile with bag tracking
Delta Air Lines introduced bag-tracking on Delta.com in April and now has introduced the service on its Fly Delta Android and iPhone apps. Once you download the free apps, you can access the Track My...
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Thinking like a retailer, Delta adds Amazon to in-flight Wi-Fi service
Delta Air Lines is keen on optional services, including its Delta Connect in-flight Wi-Fi, and the airline has added a big-name retailer, Amazon, to its line-up. When passengers turn on Delta Connect,...
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Delta wins out in Twitter response times analysis
Airlines have in the main embraced social media although in some cases perhaps because they have been forced to respond to some vociferous consumer conversations. Such is their presence on Twitter that...
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So you think you found the lowest airfare? Guess again
So you think you bought the cheapest airfare? Well, airline best fare guarantees, which pledge to provide the lowest fare online or to reimburse you the difference, only occasionally measure up. I am...
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Airlines and online retailers in and outside of travel – a golden opportunity?
NB: This is a guest article by Jonathan Alford from Seattle-based consulting firm Lenati. Last week I flew on Delta from New York’s JFK back to Seattle, and for the first time experienced the new deal...
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The Scan: TripAdvisor’s “Show Prices” tool is open to hotel owners, and other...
TripAdvisor, Ryanair, Jumeirah, CTrip, Jetblue, Korean Air, Delta, Dubai, South Africa, and Google Maps all appear in our roundup of the stories making news and driving opinion on 15 October....
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The Scan: Delta relaunches its website, and other travel tech news
Delta Air Lines, ebookers, Aurasma, Jetwing Hotels, SiteMinder, and WordStream all appear in our roundup of the stories making news and driving opinion on 13 November. DIGITAL MARKETING Over the...
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The most popular air travel apps by actual iPhone usage
App makers like to tout how many times their software has been downloaded because it’s the only number that never goes down. But the real question is consumer take-up, meaning, how often air travellers...
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